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HSBC 7s

Client: HSBC

Location: Twickenham

For the second year running, we were asked to help HSBC with their hospitality at the Twickenham Rugby Sevens tournament. They asked to help in two areas; firstly in their VIP lounge providing cocktails for the duration of the tournament over the whole weekend. The second was to serve mocktails in the customer area outside the stadium to anyone that has an HSBC bank card.

The theme was ‘Intergalactic’ so we themed a cosmic menu for the VIP area in Obolensky’s and left 2 staff up there for the day. In the customer area outside the stadium we batch made mocktails expecting up to 10,000 people to pass through the doors over the weekend and left three staff to serve them. The weekend was incredibly busy but the guys killed it and everyone that wanted a drink was served….you could tell when the games had finished with the surges of people that hit the bars in one go.

The new responsible sevens was a novel concept to us but it seemed to work well.

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