As I’m sure you are well aware, driving every successful brand is a compelling narrative: a reason to believe, a purpose. And it is this purpose that will ensure buy-in to your brand both internally and externally. Corporate events have evolved beyond simple gatherings of employees and clients. They are now powerful platforms for brand storytelling and provide the perfect invitation for your guests to be a part of it all, immersing them in your brand’s journey and getting them drunk on brand values!
Consistency is key
In conveying a strong message, consistency prevails. Every aspect of your corporate event, from visuals and decor to drinks and catering to speeches and presentations, should align with your brand’s identity. Utilise your brand’s colour palette, logo, and design elements to create a cohesive and recognisable brand experience. Alternatively utilise and stick to a theme that reinforces your brand’s identity or event specific message. If your budget allows, using an event planner to ensure every detail is seamlessly catered for completely shifts an event from reckless to masterful and transforms the penetration of your message.
Crafting engaging experiences
Consider integrating interactive workshops or demonstrations that align with your brand’s story and values. This hands-on approach fosters engagement and an experience that’s going to stick in the mind of your guests. This could be related to what your brand has to offer or it may transcend that a completely Separate fun activity with your brands theme running through it proves to be more memorable. Here at Exquisite Cocktails we are able to provide liquid nitrogen or cocktail demonstrations, masterclasses and interactive experiences and discuss branding ideas that meet the needs of your event to hit your message home! Take a look.
Think about the layout of your event and how you want people to move through and experience it. Consider a layout that ensures a purposeful flow through your event space that moulds your guests experience and transports them through the narrative of your company. As part of this flow include several interactive experiences, if possible, to convey your purpose but also offer breakout sessions or smaller group discussions to cement the message and facilitate opportunities for discussions, idea sharing, networking opportunities and feedback.
Lets get personal
If you can tailor interactions and experiences as much as possible to individual attendees or groups you can make attendees feel valued and generate long lasting impressions. You could utilise technology such as pre-event surveys and data analytics to customise interactions based on attendee preferences and behaviour. This could be executed in the form of personalised invitations, communications, welcome packages, ‘build your own’ experiences or stations for customised novelties that can be done live at the event such as printed stash, artist caricatures and drink art and foam printings!
To get people to share the story and event experience, create platforms for attendees to share their own stories related to your brand. It could be through a dedicated event platform, Facebook page or a memorable hashtag, creating an online community and amplifying the impact and reach of your event. This can be utilised before, during and importantly, after the event. Be active in getting your suppliers and collaborators involved too with sharing the cyber love.
Here at Exquisite Cocktails we are able to provide creative branding options around the designing of our bar setup, drinks and overall experience to contribute to an impactful storytelling environment. Feel free to take a look at our previous work and get in touch with us to discuss ideas for your next event.